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Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan; Wang, Yong Jian - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
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Linking price satisfaction and business performance in Malaysia's dairy industry
Boniface, Bonaventure; Gyau, Amos; Stringer, Randy - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 288-304
Persistent link: https://www.econbiz.de/10009548760
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The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust
Yang, Zhilin; Jia, Flora Fang; Cai, Shaohan - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 344-364
Persistent link: https://www.econbiz.de/10010384998
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Developing an alternative approach to the measurement of B2B relationship health
Bignoux, Stephane; Gray, David; Booth, Anna Tudehope - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 2066-2092
Persistent link: https://www.econbiz.de/10014430203
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Does polychronicity among sales employees develop B2B service recovery? : a dual assessment through ambidextrous leadership
Ahmad, Bilal; Yuan, Jingbo; Akhtar, Nadeem; Waheed, Abdul - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2785-2807
Persistent link: https://www.econbiz.de/10014430285
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Identifying aggressive versus ethical sales supervision in B2B service recovery : a multilevel perspective
Ahmad, Bilal; Liu, Da; Akhtar, Nadeem; Akbar, Muhammad … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2331-2349
Persistent link: https://www.econbiz.de/10013553003
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The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun; Juang, Tsui-Ju - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
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The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba; Abdolvand, Mohammad Ali - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
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The impact of cultural authenticity on brand uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah; Ha-Brookshire, Jung E. - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
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Brand management in a situation of an economic crisis : methods of strengthening the brand value in the scope of emerging markets
Drewniak, Rafał; Karaszewski, Robert - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 743-758
Persistent link: https://www.econbiz.de/10011622841