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Country of origin, brand image perception, and brand image structure
Koubaa, Yamen - In: Asia Pacific journal of marketing and logistics 20 (2008) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10003728799
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Brand and country of origin valuations of automobiles
Thanasuta, Kandapa; Patoomsuwan, Thanyawee; … - In: Asia Pacific journal of marketing and logistics 21 (2009) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10003883516
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Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector
Chomvilailuk, Rojanasak; Butcher, Ken - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 397-418
Persistent link: https://www.econbiz.de/10008701735
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Country-of-origin contingencies: their joint influence on consumer behaviour
Josiassen, Alexander; Assaf, A. - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 294-313
Persistent link: https://www.econbiz.de/10008701740
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Product effects on endorser image : the potential of reverse image transfer
Charbonneau, Jan; Garland, Ron - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 101-110
Persistent link: https://www.econbiz.de/10003943923
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Creating consumer-based brand equity for young Iranian consumers via country of origin sub-components effects
Moradi, Hadi; Zarei, Azim - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 394-413
Persistent link: https://www.econbiz.de/10009577079
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Role of tactile and visual inputs in product evaluation : a multisensory perspective
Balaji, M. S.; Raghavan, Srividya; Jha, Subhash - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 513-530
Persistent link: https://www.econbiz.de/10009382058
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The interaction effect of country-of-origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels
Parkvithee, Narissara; Miranda, Mario J. - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10009492379
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Factors influencing sport tourists' revisit intentions : the role and effect of destination image, perceived quality, perceived value and satisfaction
Allameh, Sayyed Mohsen; Pool, Javad Khazaei; Jaberi, Akbar - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 191-207
Persistent link: https://www.econbiz.de/10010532601
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The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua; Merunka, Dwight - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10011381384