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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Brand image
106
Markenimage
106
Consumer behaviour
89
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89
Brand management
70
Markenführung
70
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40
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40
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Chen, Jiawen
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Asia Pacific journal of marketing and logistics
SpringerLink / Bücher
1,407
Journal of business research : JBR
486
The journal of brand management : an international journal
344
Gabler Edition Wissenschaft
318
Springer eBook Collection / Business and Economics
312
The journal of product & brand management
307
Springer eBook Collection
295
Journal of retailing and consumer services
243
Research
234
Europäische Hochschulschriften / 5
194
Lehrbuch
183
Psychology & marketing
135
European journal of marketing : EJM
107
Journal of travel and tourism marketing
101
Tourism management : research, policies, practice
99
essentials
98
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
91
Hamburger Schriften zur Marketingforschung
90
Innovatives Markenmanagement
90
Journal of marketing communications
90
Industrial marketing management : the international journal for industrial and high-tech firms
84
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Marketing intelligence & planning
80
International journal of hospitality management
79
Neue betriebswirtschaftliche Forschung : Nbf
77
Journal of international consumer marketing
76
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
DUV / Wirtschaftswissenschaft
71
Journal of strategic marketing
71
Schriftenreihe Studien zum Konsumentenverhalten
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Gabler-Edition Wissenschaft
67
International marketing review
65
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
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ECONIS (ZBW)
106
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1
Country of origin, brand image perception, and brand image structure
Koubaa, Yamen
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003728799
Saved in:
2
Brand and country of origin valuations of automobiles
Thanasuta, Kandapa
;
Patoomsuwan, Thanyawee
; …
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10003883516
Saved in:
3
Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector
Chomvilailuk, Rojanasak
;
Butcher, Ken
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 397-418
Persistent link: https://www.econbiz.de/10008701735
Saved in:
4
Country-of-origin contingencies: their joint influence on consumer behaviour
Josiassen, Alexander
;
Assaf, A.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 294-313
Persistent link: https://www.econbiz.de/10008701740
Saved in:
5
Product effects on endorser image : the potential of reverse image transfer
Charbonneau, Jan
;
Garland, Ron
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 101-110
Persistent link: https://www.econbiz.de/10003943923
Saved in:
6
Creating consumer-based brand equity for young Iranian consumers via country of origin sub-components effects
Moradi, Hadi
;
Zarei, Azim
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10009577079
Saved in:
7
Role of tactile and visual inputs in product evaluation : a multisensory perspective
Balaji, M. S.
;
Raghavan, Srividya
;
Jha, Subhash
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009382058
Saved in:
8
The interaction effect of country-of-origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels
Parkvithee, Narissara
;
Miranda, Mario J.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009492379
Saved in:
9
Factors influencing sport tourists' revisit intentions : the role and effect of destination image, perceived quality, perceived value and satisfaction
Allameh, Sayyed Mohsen
;
Pool, Javad Khazaei
;
Jaberi, Akbar
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10010532601
Saved in:
10
The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua
;
Merunka, Dwight
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
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