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Effects of price decisions on product categories and brands
Álvarez Álvarez, Begoña; Vázquez Casielles, Rodolfo - In: Asia Pacific journal of marketing and logistics 20 (2008) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10003728553
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Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers
Yoo, Boonghee - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10003821137
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The influence of core-brand attitude and consumer perception on purchase intention towards extended product
Wu, Shwu-ing; Lo, Chen-lien - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 174-194
Persistent link: https://www.econbiz.de/10003821169
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Commercializing artistic authenticity via collaborative design
Bai, Yuli; Tan, Jeanne; Choi, Tsan-Ming; Au, Raymond - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
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Development of retailers' own label products in Taiwan
Au-Yeung, Amelia Yuen Shan; Lu, Jessica - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 540-554
Persistent link: https://www.econbiz.de/10003905851
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How suppliers category management policy influences category sales performance
Chun, Dal-young; Cadeaux, Jack M. - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 222-231
Persistent link: https://www.econbiz.de/10003977215
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Can consumers be racist? : an investigation of the effect of consumer racism on product purchase
Hill, Sally Rao; Paphitis, Katherine - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10008905961
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Building global football brand equity : lessons from the Chinese market
Bodet, Guillaume; Chanavat, Nicolas - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10003943905
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The impact of rebranding on club member relationships
Plewa, Carolin; Lu, Vinh; Veale, Roberta - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 222-242
Persistent link: https://www.econbiz.de/10009153401
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Linking fashion consciousness with Gen Y attitude towards prestige brands
Casidy, Riza; Nuryana, Asti Nafia; Hati, Sri Rahayu Hijrah - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 406-420
Persistent link: https://www.econbiz.de/10011381549