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Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh; Cho, Heetae; Yousaf, Anish; Itani, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert; Saragih, Harriman Samuel - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
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The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin; Reich, Allen Z. - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
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Enliven corporate brands in Chinese
Jaw, Yi-long; Wang, Ru-yu; Hsu, Carol Ying-yu - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 641-666
Persistent link: https://www.econbiz.de/10009408759
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Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael; Alvarado-Herrera, Alejandro; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
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Delicious promoter of the restaurant business : measuring impact of supply chain, brand personality and CSR on brand equity development
Huang, Yung-Chuan - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2521-2537
Persistent link: https://www.econbiz.de/10014430264
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The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli; Hao, Junying; Ma, He - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
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The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments
Wu, Hung-che - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 540-565
Persistent link: https://www.econbiz.de/10010495843
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A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 947-977
Persistent link: https://www.econbiz.de/10011796567