Narrow search
Showing 1 - 10 of 396
Cover Image
U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen; Hyde, Jeffrey; Bruwer, Johan - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
Cover Image
Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan; McCutcheon, Emily - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 519-537
Persistent link: https://www.econbiz.de/10011739459
Cover Image
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra; Gierl, Heribert - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Cover Image
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Cover Image
Perceived risk, risk-reduction strategies (RRS) and consumption occasions : roles in the wine consumer's purchase decision
Bruwer, Johan; Fong, Miranda; Saliba, Anthony - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 369-390
Persistent link: https://www.econbiz.de/10009776159
Cover Image
National identity and the perceived values of foreign products with local brands : the case of locol wine in Vietnam
Le Nguyen Hau; Nguyen, Hai-minh Thi; Nguyen, Tuan Van - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 765-783
Persistent link: https://www.econbiz.de/10010229019
Cover Image
The Chinese wine market : a market segmentation study
Liu, Hong Bo; McCarthy, Breda; Chen, Tingzhen; Guo, Shu; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 450-471
Persistent link: https://www.econbiz.de/10010384985
Cover Image
The impact of ethnicity on luxury perception : the case of Singapore’s Generation Y
Timperio, Giuseppe; Tan, Kay Chuan; Fratocchi, Luciano; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 217-233
Persistent link: https://www.econbiz.de/10011562889
Cover Image
Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 31-59
Persistent link: https://www.econbiz.de/10012798103
Cover Image
A verbal rating scale to measure Japanese consumers' perceptions of product quality
Bartikowski, Boris; Kamei, Katsuyuki; Chandon, Jean-Luis - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 179-195
Persistent link: https://www.econbiz.de/10003977190