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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad; Eugene Cheng-xi Aw; Alryalat, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong; Liang, Xiaobei; Hu, Meng - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai; Leung, Wilson Ka-shing; Yang, Morgan X.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
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The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
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Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali; Le Thanh Tiep - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
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Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef; Elrehail, Hamzah; Bayram, Pelin; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
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Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying; Liao, Junyun; Chen, Jiawen; Hu, Yanghong; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984