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Strategic marketing in Chinese manufacturing companies
Huan, Guo; Brooksbank, Roger; Taylor, David; Babbis, … - In: Asia Pacific journal of marketing and logistics 20 (2008) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10003764076
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Product effects on endorser image : the potential of reverse image transfer
Charbonneau, Jan; Garland, Ron - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 101-110
Persistent link: https://www.econbiz.de/10003943923
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Strategic marketing in times of recession versus growth : New Zealand manufacturers
Brooksbank, Roger; Subhan, Zahed; Garland, Ronald; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 600-627
Persistent link: https://www.econbiz.de/10011456476
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Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study
Fullerton, Sam; Brooksbank, Roger; Neale, Larry - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1079-1096
Persistent link: https://www.econbiz.de/10011796576