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The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon; Johnson, Zachary S. - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
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Global consumer innovativeness and consumer electronic product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 614-630
Persistent link: https://www.econbiz.de/10010127934
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Higher innovativeness, lower technostress? : comparative study of determinants on FinTech usage behavior between Korean and Chinese Gen Z consumers
Lee, You-Kyung - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1663-1681
Persistent link: https://www.econbiz.de/10014315795
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The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang; Ding, Wenmei; Weng, Chen; Cheah, Isaac; Cai, … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
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A unified perspectiove on the factors influencing consumer acceptance of internet of things technology
Gao, Lingling; Bai, Xuesong - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 211-231
Persistent link: https://www.econbiz.de/10010349441
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Fostering sustainable logistics businesses : the role of innovation ecosystems and institutional contexts for logistics firms in China
Liu, Yulong; Chung, Henry F. L.; Mi, Lili - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10013553033
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The optimal subsidy scheme and technology innovation strategy considering consumers' green premium
Wang, Manman; Chen, Menghan; Yang, Feng - In: Asia Pacific journal of marketing and logistics 34 (2022) 8, pp. 1573-1595
Persistent link: https://www.econbiz.de/10013391118
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The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Kim, Wooyang; Di Benedetto, C. Anthony; Lancioni, Richard A. - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 714-744
Persistent link: https://www.econbiz.de/10009408729
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The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting; Park, Younggeun; Park, Jaejin - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
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The impact of firm innovativeness on consumer trust in the sharing economy : a moderated mediation model
Geng, Ruoshi; Sun, Ruijie; Li, Jie; Guo, Fan; Wang, … - In: Asia Pacific journal of marketing and logistics 34 (2022) 5, pp. 1078-1098
Persistent link: https://www.econbiz.de/10013390986