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The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
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What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo; Ling, Chia-Ju; Chen, Chien-Wen - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
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Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh; Chaturvedi, Pallavi; Kulshreshtha, … - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
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Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad; Eugene Cheng-xi Aw; Alryalat, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing; Li, Tingting; Sun, Shouqiang - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
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Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong; Liang, Xiaobei; Hu, Meng - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Charting sustained usage toward mobile social media application : the criticality of expected benefits and emotional motivations
Le, Xuan Cu - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 576-593
Persistent link: https://www.econbiz.de/10013163356
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The effect of consumer group breadth and depth on movie sales : the mediating effect of eWOM-to-viewing ratio
Lee, Jungwon; Lee, Yunhye; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 707-738
Persistent link: https://www.econbiz.de/10013163378