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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Consumer behaviour
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Brand image
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
2,162
Journal of retailing and consumer services
1,974
Journal of business ethics : JOBE
1,206
International journal of consumer studies
778
International journal of hospitality management
757
Psychology & marketing
734
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
603
European Journal of Marketing
532
Working paper / National Bureau of Economic Research, Inc.
503
SpringerLink / Bücher
501
Journal of Consumer Marketing
492
Journal of advertising research
487
NBER Working Paper
449
European journal of marketing : EJM
420
Management science : journal of the Institute for Operations Research and the Management Sciences
413
Journal of marketing research : JMR
406
The journal of product & brand management
400
Journal of marketing communications
384
The journal of brand management : an international journal
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of marketing
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Cogent business & management
347
Journal of marketing management : MM
344
Journal of international consumer marketing
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of advertising : official publication of the American Academy of Advertising
332
Journal of business ethics : JBE
328
Journal of travel and tourism marketing
328
Marketing letters : a journal of research in marketing
324
International journal of advertising : the quarterly review of marketing communications
321
Tourism management : research, policies, practice
318
Journal of retailing
315
International journal of advertising : the review of marketing communications
302
Journal of fashion marketing and management
298
Journal of Business Ethics
297
International journal of retail & distribution management
294
Journal of consumer behaviour : an international research review
292
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ECONIS (ZBW)
405
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405
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1
Effect of green
advertising
attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
2
What affects users to click social media ads and purchase intention? : the roles of
advertising
value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
3
COVID-19 pandemic : consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore
Cho, Heetae
;
Chiu, Weisheng
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2299-2313
Persistent link: https://www.econbiz.de/10013552999
Saved in:
4
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
5
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
6
Effects of perceived product similarity and ad claims on brand responses in comparative
advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
7
Mixed emotional appeal enhances
advertising
effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
8
Pattern of similarities/differences in time orientation and
advertising
attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
;
Apil, …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
Saved in:
9
Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi
;
Nayak, Jogendra Kumar
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
Saved in:
10
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
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