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Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption
Choo, Ho Jung; Lee, Ha Kyung; Xie, Jiali - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1052-1074
Persistent link: https://www.econbiz.de/10014285963
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Impact of culture on religiosity, cosmopolitanism and ethnocentrism
Deb, Madhurima; Sinha, Gautam - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
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Consumer xenocentrism in China : an exploratory study
Mueller, Rene Dentiste; Wang, George Xun; Liu, Guoli; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 73-91
Persistent link: https://www.econbiz.de/10011529270
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The impact of cultural authenticity on brand uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah; Ha-Brookshire, Jung E. - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
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Cross-cultural comparison of consumer pre-purchase decision-making : anti-aging products
Assawavichairoj, Sutthipat; Taghian, Mehdi - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10011613290
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Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; Apil, … - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
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Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali; Chen, Yun; Abrar, Muhammad; Kumar, Nilesh - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
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The impact of globalization on consumer acculturation : a study of urban, educated, middle class Indian consumers
Gupta, Nitin - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10009492374
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Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe; Kathawala, Yanus; Dinnie, Keith - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
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The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy
Koubaa, Yamen; Ulvoas, Gaelle; Chew, Patricia - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 626-640
Persistent link: https://www.econbiz.de/10009408817