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Research on the influence of online fitness user engagement on value co-creation behavior
Liu, Gaofu; Yang, Haonan; Nie, Jing - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3138-3155
Persistent link: https://www.econbiz.de/10014486643
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Value co-creation for developing cultural and creative virtual brand communities
Chen, Longshan; Yuan, Leping; Zhu, Zhangxiang - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2033-2051
Persistent link: https://www.econbiz.de/10013552966
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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Exploring customer engagement valences in the social services
Naumann, Kay; Bowden, Jana; Gabbott, Mark - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 890-912
Persistent link: https://www.econbiz.de/10011792232
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The relationship among relationship-selling, celebrity attachment and customer engagement
Yeh, Ching-Wen - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3156-3171
Persistent link: https://www.econbiz.de/10014486645
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Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert; Saragih, Harriman Samuel - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
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Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market
Bruwer, Johan; Huang, Jieshan - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 461-481
Persistent link: https://www.econbiz.de/10009577070
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Creating consumer-based brand equity for young Iranian consumers via country of origin sub-components effects
Moradi, Hadi; Zarei, Azim - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 394-413
Persistent link: https://www.econbiz.de/10009577079
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Supply chain integration : an international comparison of maturity
Childerhouse, Paul; Deakins, Eric; Böhme, Tillmann; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 531-552
Persistent link: https://www.econbiz.de/10009382053