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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Brand management
104
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
899
The journal of brand management : an international journal
567
The journal of product & brand management
392
SpringerLink / Bücher
368
Journal of retailing and consumer services
300
Technological forecasting & social change : an international journal
243
Research policy : policy, management and economic studies of science, technology and innovation
206
Industrial marketing management : the international journal for industrial and high-tech firms
198
International journal of hospitality management
174
Cogent business & management
157
International journal of production research
149
Journal of business ethics : JOBE
147
Psychology & marketing
146
European journal of marketing : EJM
145
Journal of marketing management : MM
132
International journal of contemporary hospitality management
131
NBER working paper series
131
Journal of strategic marketing
128
Public management review
128
Journal of Product & Brand Management
120
Marketing intelligence & planning
120
Tourism management : research, policies, practice
120
Journal of the Academy of Marketing Science
118
International journal of management reviews : IJMR
115
Journal of marketing communications
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
112
International journal of consumer studies
109
Journal of management : JOM
109
Springer eBook Collection
105
Working paper / National Bureau of Economic Research, Inc.
103
International journal of production economics
99
NBER Working Paper
99
Strategic Direction
99
The IUP journal of brand management : IJBRM
94
Journal of travel and tourism marketing
93
Journal of marketing
91
Administrative Sciences : open access journal
89
Innovatives Markenmanagement
86
Discussion paper series / IZA
85
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ECONIS (ZBW)
111
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1
An analysis of product-place co-branding : the case of Ceylon Tea
Ranasinghe, Wasanee Tharanga
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 200-214
Persistent link: https://www.econbiz.de/10011613363
Saved in:
2
Celebrity endorsement in marketing from 1960 to 2021 : a bibliometric review and future agenda
Wang, Shaoshan
;
Liu, Matthew Tingchi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 849-873
Persistent link: https://www.econbiz.de/10014285904
Saved in:
3
Effects of price decisions on product categories and brands
Álvarez Álvarez, Begoña
;
Vázquez Casielles, Rodolfo
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10003728553
Saved in:
4
Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers
Yoo, Boonghee
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10003821137
Saved in:
5
The influence of core-brand attitude and consumer perception on purchase intention towards extended product
Wu, Shwu-ing
;
Lo, Chen-lien
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10003821169
Saved in:
6
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
7
Development of retailers' own label products in Taiwan
Au-Yeung, Amelia Yuen Shan
;
Lu, Jessica
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 540-554
Persistent link: https://www.econbiz.de/10003905851
Saved in:
8
How suppliers category management policy influences category sales performance
Chun, Dal-young
;
Cadeaux, Jack M.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
2
,
pp. 222-231
Persistent link: https://www.econbiz.de/10003977215
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9
Can consumers be racist? : an investigation of the effect of consumer racism on product purchase
Hill, Sally Rao
;
Paphitis, Katherine
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10008905961
Saved in:
10
Building global football brand equity : lessons from the Chinese market
Bodet, Guillaume
;
Chanavat, Nicolas
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10003943905
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