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Influences of the spokes-character on brand equity antecedents
Chang, En Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
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Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector
Chomvilailuk, Rojanasak; Butcher, Ken - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 397-418
Persistent link: https://www.econbiz.de/10008701735
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Country-of-origin contingencies: their joint influence on consumer behaviour
Josiassen, Alexander; Assaf, A. - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 294-313
Persistent link: https://www.econbiz.de/10008701740
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Factors influencing sport tourists' revisit intentions : the role and effect of destination image, perceived quality, perceived value and satisfaction
Allameh, Sayyed Mohsen; Pool, Javad Khazaei; Jaberi, Akbar - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 191-207
Persistent link: https://www.econbiz.de/10010532601
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The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua; Merunka, Dwight - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
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Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands
Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 619-639
Persistent link: https://www.econbiz.de/10009659851
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Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; Lee, … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
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Brand credibility, customer loyalty and the role of religious orientation
Alam, Abdullah; Arshad, M. Usman; Shabbir, Sayyed Adnan - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 583-598
Persistent link: https://www.econbiz.de/10009659858
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Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi; Chu, Rongwei; Wong, IpKin Anthony; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
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Mobile marketing and consumer perceptions of brand equity
Smutkupt, Phumisak; Krairit, Donyaprueth; Khang, Do Ba - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 539-560
Persistent link: https://www.econbiz.de/10009659870