Narrow search
Showing 1 - 10 of 431
Cover Image
A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat; Wu, Ming-Lu - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
Cover Image
Customer segment transition through the customer loyalty program
Kimura, Makoto - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Cover Image
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle; Shankar, Siddharatha - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Cover Image
Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn; Jebarajakirthy, Charles - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
Cover Image
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara; Jebarajakirthy, Charles; Thaichon, Park - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Cover Image
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Cover Image
Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
Amenuvor, Fortune Edem; Yi, Ho Taek; Boateng, Henry - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 800-816
Persistent link: https://www.econbiz.de/10013163381
Cover Image
Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level
Ho Huy Tuu; Olsen, Svein O. - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 590-613
Persistent link: https://www.econbiz.de/10010127935
Cover Image
Sustaining customer loyalty of fresh food e-tailers : an empirical study in China
Cui, Li; He, Shanshan; Deng, Hepu; Wang, Xiaoyi - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 669-686
Persistent link: https://www.econbiz.de/10014285872
Cover Image
Mobile communications : a comprehensive hierarchical modelling approach
Clemens, Michael Daniel; Shu, Xin; Gan, Christopher - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 114-146
Persistent link: https://www.econbiz.de/10010247504