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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of marketing education : JME"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Betriebswirtschaftsstudium"
~type_genre:"Aufsatz in Zeitschrift"
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Betriebswirtschaftsstudium
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137
Graduate business education
51
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34
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Australasian marketing journal
Journal of marketing education : JME
Journal of the Academy of Marketing Science
Journal of the Academy of Business Education : JABE
6
Marketing intelligence & planning
6
Journal of education for business
4
Journal of business-to-business marketing
3
The marketing review
3
International journal of islamic marketing and branding
2
Journal of macromarketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Advances in competitiveness research : ACR
1
Advances in management & applied economics
1
African journal of economic and sustainable development
1
Annals of economics and finance
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business education & accreditation : BEA
1
Cogent business & management
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of entrepreneurship and innovation management
1
Journal of business research : JBR
1
Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of management studies
1
Journal of marketing for higher education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
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Journal of real estate practice and education : a publication of the American Real Estate Society
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Journal of research in marketing and entrepreneurship
1
Journal of small business and enterprise development
1
Journal of social marketing : JSOCM
1
Journal of strategic management education : JSME
1
Market : review for marketing theory and practice
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
1
Technological forecasting & social change : an international journal
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1
The skills
marketing
majors believe they acquire : evidence from a national survey
Hartley, Phillip
;
Routon, P. Wesley
;
Torres, Luis
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
Saved in:
2
Values-based education for sustainability marketers : two approaches for enhancing student social consciousness
Rountree, Melissa Markley
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
37
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010514559
Saved in:
3
Integrating quality matters into hybrid course design : a principles of
marketing
case study
Young, Mark R.
- In:
Journal of marketing education : JME
36
(
2014
)
3
,
pp. 233-243
Persistent link: https://www.econbiz.de/10010459662
Saved in:
4
Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a
marketing
course
Ackerman, David S.
;
Gross, Barbara L.
;
Celly, Kirti Sawhney
- In:
Journal of marketing education : JME
36
(
2014
)
3
,
pp. 221-232
Persistent link: https://www.econbiz.de/10010459663
Saved in:
5
Tolerance for cheating from the classroom to the boardroom : a study of underlying personal and cultural drivers
Brodowsky, Glen H.
;
Tarr, Emily
;
Ho, Foo Nin
; …
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10012216681
Saved in:
6
The state of digital
marketing
in academia : an examination of
marketing
curriculum's response to digital disruption
Langan, Ryan
;
Cowley, Scott
;
Nguyen, Carlin
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012008108
Saved in:
7
Time for a
marketing
curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.
;
Stefl, Matthew
;
Saint Clair, Julian
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
Saved in:
8
Keeping the
marketing
curriculum current in an era of digital disruption
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 75-76
Persistent link: https://www.econbiz.de/10012113843
Saved in:
9
Educating the retailers of tomorrow : an overview of journal of
marketing
education special issue on retailing
Roggeveen, Anne L.
;
Beitelspacher, Lauren Skinner
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10011868393
Saved in:
10
Bridging theory and practice in an applied retail track
Lange, Frederik
;
Rosengren, Sara
;
Colliander, Jonas
; …
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
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