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Consumption of young xin yimin : the role of identity and tacit motives
Ahmed, Tanvir; Sullivan Mort, Gillian; D'Souza, Clare - In: Australasian marketing journal 23 (2015) 4, pp. 311-318
Persistent link: https://www.econbiz.de/10011419484
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Managing governmental business relationships : the impact of organisational culture difference and compatibility
Lu, Vinh Nhat; Plewa, Carolin; Ho, Joanne - In: Australasian marketing journal 24 (2016) 1, pp. 93-100
Persistent link: https://www.econbiz.de/10011484689
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The common threads of national cultures
Venaik, Sunil; Brewer, Paul - In: Australasian marketing journal 23 (2015) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10011284742
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Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong; Lee, Richard - In: Australasian marketing journal 26 (2018) 3, pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
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Culture change and globalization : the unresolved debate between cross-national and cross-cultural classifications
Ladhari, Riadh; Souiden, Nizar; Choi, Yong-Hoon - In: Australasian marketing journal 23 (2015) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10011383322
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The financial services cultural orientation matrix
Stephenson, Deborah; Worthington, Steve; … - In: Australasian marketing journal 21 (2013) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10009697642
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The effect of culture and salespersons' retail service quality on impulse buying
Pornpitakpan, Chanthika; Han, Jie Hui - In: Australasian marketing journal 21 (2013) 2, pp. 85-93
Persistent link: https://www.econbiz.de/10009745869
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McDonald's apology over a pig toy : a cultural territorial clash
Quek, Guan Cheng; Ling, Peter - In: Australasian marketing journal 21 (2013) 4, pp. 228-233
Persistent link: https://www.econbiz.de/10010242958
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Does culture matter to Chinese consumers? : empirical evidence
Elliott, Greg; Tam, Charles Chin Chiu - In: Australasian marketing journal 22 (2014) 4, pp. 314-324
Persistent link: https://www.econbiz.de/10010472731
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The effectiveness of guilt and shame appeals on health communications : the moderating role of self-construal and personal cultural orientation
Hoang Sinh Nguyen; Laufer, Daniel; Jayne, Krisjanous - In: Australasian marketing journal 28 (2020) 4, pp. 310-324
Persistent link: https://www.econbiz.de/10012429473