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Video ethnography, researcher reflexivity, and constructions of advertising response in the Australian family living room
Jayasinghe, Laknath - In: Australasian marketing journal 23 (2015) 4, pp. 267-276
Persistent link: https://www.econbiz.de/10011419409
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Reflections on journeys within the supermarket
Spanjaard, Daniela; Freeman, Lynne; Young, Louise - In: Australasian marketing journal 23 (2015) 4, pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
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Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda; Fry, Marie-Louise; Previte, Josephine - In: Australasian marketing journal 23 (2015) 4, pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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Special issue: Ethnography and culture from the antipodes and Asia
Brace-Govan, Jan - In: Australasian marketing journal 23 (2015) 4, pp. 265-266
Persistent link: https://www.econbiz.de/10011419405
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Embodied self-authentication
Hopper, Daniel; Costley, Carolyn L.; Friend, Lorraine A. - In: Australasian marketing journal 23 (2015) 4, pp. 319-324
Persistent link: https://www.econbiz.de/10011419487
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Special issue: ethnography and culture from the antipodes and Asia
Brace Govan, Jan (ed.) - 2015
Persistent link: https://www.econbiz.de/10011419496
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There could be more to marketing than you might have thought! : an invited paper, by Professor Roger Layton
Layton, Roger A. - In: Australasian marketing journal 24 (2016) 1, pp. 2-7
Persistent link: https://www.econbiz.de/10011484597
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Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth; Jevons, Colin - In: Australasian marketing journal 26 (2018) 2, pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
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Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle; Tipgomut, Pornchanoke - In: Australasian marketing journal 26 (2018) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10011965433