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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
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Consumer behaviour
41
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41
Brand management
12
Markenführung
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Brand image
9
Luxury goods
9
Luxusgüter
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consumer behavior
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42
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Septianto, Felix
5
Quach, Sara
3
Thaichon, Park
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Bandyopadhyay, Argho
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Gaur, Sanjaya Singh
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Hamelin, Nicolas
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Martin, Brett
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Nallaperuma, Kaushalya
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Phau, Ian
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Shao, Wei
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Wang, Shasha
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
781
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
450
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
390
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of marketing
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
267
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ECONIS (ZBW)
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1
Brand
display magnitudes and young children's
brand
recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
2
Luxury for hire : motivations to use closet sharing
Vincent, Racheal Louis
;
Gaur, Sanjaya Singh
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 306-319
Persistent link: https://www.econbiz.de/10012668456
Saved in:
3
Adaptation and extension of a human charisma scale to measure non-luxury product
brand
charisma
Workman, Jane E.
;
Lee, Seung-Hee
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 277-287
Persistent link: https://www.econbiz.de/10012668453
Saved in:
4
Is HUGO still the BOSS? : investigating the reciprocal effects of
brand
extensions on
brand
personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
5
Specificity of CSR ties that (un)bind
brand
attachment
Romano, Fernanda M.
;
Devine, Alua
;
Tarabashkina, Liudmila
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10014228878
Saved in:
6
Understanding the role of
brand
salience in
brand
choice decisions in the charity sector
Ngo, Liem Viet
;
Gregory, Gary
;
Miller, Ryan
;
Lu, Lu
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013384444
Saved in:
7
Slogans with negations' effect on sustainable luxury
brand
Septianto, Felix
;
Kemper, Joya
;
Northey, Gavin
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
Saved in:
8
The role of shame and virtues in the self-regulation of decisions to engage in digital piracy
Herjanto, Halimin
;
Bagozzi, Richard P.
;
Gaur, Sanjaya Singh
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10012668399
Saved in:
9
The effects of innovative visual design on consumer attitude
Hong, JungHwa
;
Byun, Kyung-Ah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10012668400
Saved in:
10
Creating loyal prosocial transformative service consumers : a proposed model with direct and indirect effects
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Previte, Jo
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10012668402
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