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Influence of trust, perceived value, and attitude on customers' repurchase intention for e-grocery

Asti, Wilda Paras; Handayani, Putu Wuri; Azzahro, Fatimah - In: Journal of food products marketing : innovations in … 27 (2021) 3, pp. 157-171

Persistent link: https://www.econbiz.de/10012549612

The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads

Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546

Persistent link: https://www.econbiz.de/10012497682

Framework for success of online brand management : a systematic literature review

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317

Persistent link: https://www.econbiz.de/10011573434

Consumers' acceptance of social commerce during COVID-19 lockdown

Sheikh, Zaryab; Ghaffar, Abdul; Islam, Tahir; Sheikh, … - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 210-230

Persistent link: https://www.econbiz.de/10014251313

Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer

Langaro, Daniela; Oliveira, Pedro; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 729-748

Persistent link: https://www.econbiz.de/10013277302

Can brand sponsorship increase download intention for mHealth apps? : the role of issue relevance, brand involvement, and perceived app quality

Yang, Jing; Kanthawala, Shaheen; Joo, Eunsin; Kononova, … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 869-892

strategy. The current study investigates the roles of health issue relevance, brand involvement, and perceived app quality in …. Brand involvement was a significant moderator in the mediation model, such that the impact of issue relevance on app … download intention mediated by perceived app quality was the strongest at higher levels of brand involvement. Theoretical …

Persistent link: https://www.econbiz.de/10013277323

The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)

Ghaffar, Abdul; Islam, Tahir; Kincl, Tomas; Hakeem, Abdul; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 475-494

Persistent link: https://www.econbiz.de/10014319623