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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions

Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620

Persistent link: https://www.econbiz.de/10011547666

"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements

Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120

Persistent link: https://www.econbiz.de/10011687898

Introducing COBRAs : exploring motivations for brand-related social media use

Muntinga, Danie͏̈l G.; Moorman, Marjolein; Smit, Edith G. - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 13-46

Persistent link: https://www.econbiz.de/10008936334

A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

Fransen, Marieke L.; Verlegh, Peeter W. J.; Kirmani, Amna; … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 6-16

Persistent link: https://www.econbiz.de/10011298749

A systematic review on the effects of personalized price promotions for food products

Nguyen, Minh Thi Thuy; Emberger-Klein, Agnes; Menrad, Klaus - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 257-275

Persistent link: https://www.econbiz.de/10012243239

Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization

Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13

This article investigates the factors that affect consumers’ attitudes towards Instagram advertisements in Egypt. Furthermore, it studies the effect of consumers’ attitudes towards these advertisements on the development of their attitudes towards brands. An online questionnaire was used to...

Persistent link: https://www.econbiz.de/10012114176

The role of customization, brand trust, and privacy concerns in advergaming

Wottrich, Verena M.; Verlegh, Peeter; Smit, Edith G. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 60-81

Persistent link: https://www.econbiz.de/10011687883

Attitudes and habit in value perception for foods

Lemmerer, Andreas; Menrad, Klaus - In: Journal of food products marketing 23 (2017) 1, pp. 99-121

Persistent link: https://www.econbiz.de/10011708085

Cross-European and functional food-related consumer segmentation for new product development

Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230

Persistent link: https://www.econbiz.de/10003882707

Enhancing consumers' self-reported loyalty intentions in Islamic Banks : the relationship between service quality and the mediating role of customer satisfaction

Dandis, Ala’ Omar; Wright, Len Tiu; Wallace-Williams, … - In: Cogent business & management 8 (2021) 1, pp. 1-25

The main objective of this paper is to investigate how service quality and customer satisfaction are correlated to self-reported loyalty intentions in Islamic banks. The paper presents primary data collected by self-administered questionnaires involving a sample of 655 respondents from all local...

Persistent link: https://www.econbiz.de/10012662129