sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was … fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers … that the relationship between ATSL and two CBBE blocks (i.e. brand building block (BBB) and brand understanding block (BUB …

of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the …This study aims to determine how social brand engagement via social media platforms will have an impact on brand equity … and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a …

The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored …, considering the rising relevance of new luxury fashion brand authenticity and its advantages for practitioners. We used a self … empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity …

brand managers can enhance brand value through insights on sustainable fashion consumption drivers, while sustainable brands …This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry …