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Consumer innovativeness : a domain-specific perspective of information acquisition and choice
Kim, Wooyang; Hunt, James M.; Lancioni, Richard A. - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 17-36
Persistent link: https://www.econbiz.de/10010519601
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Consumer innovativeness and international consumer behavior : comments and extensions
Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 184-194
Persistent link: https://www.econbiz.de/10011774972
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Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products : a three-country empirical study
Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10010405834