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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Mattila, Pekka"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
E-grocery
Konsumentenverhalten
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Online retailing
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brand personality
Brand management
2
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Brand
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Mattila, Pekka
Ko, Eunju
17
Kim, Kyung Hoon
9
Dens, Nathalie
7
Moschis, George P.
6
Pelsmacker, Patrick de
6
Smit, Edith G.
6
Bang Nguyen Viet
5
Handayani, Putu Wuri
5
Kim, Juran
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Mirosa, Miranda
5
Van Dat Tran
5
Aiello, Gaetano
4
Bae, Joonheui
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Loureiro, Sandra Maria Correia
4
Mathur, Anil
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Matthes, Jörg
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Sung, Yongjun
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Wright, Len Tiu
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Baek, Tae Hyun
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Bernritter, Stefan F.
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Castonguay, Jessica
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Chae, Heeju
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Chen, Charlie C.
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Choi, Yung Kyun
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Chovancová, Miloslava
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Diehl, Sandra
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Ding Hooi Ting
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Eisend, Martin
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Gaber, Hazem Rasheed
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Ghaffar, Abdul
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
1
Journal of marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Source
All
ECONIS (ZBW)
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date (oldest first)
1
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
2
Brand
popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
3
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
4
Affective motives to play online games
Bae, Joonheui
;
Koo, Dong-Mo
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 174-184
Persistent link: https://www.econbiz.de/10011572131
Saved in:
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