Narrow search
Showing 1 - 10 of 771
Cover Image
Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion
Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49
sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was … fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers … that the relationship between ATSL and two CBBE blocks (i.e. brand building block (BBB) and brand understanding block (BUB …
Persistent link: https://www.econbiz.de/10014505234
Cover Image
The role of social brand engagement on brand equity and purchase intention for fashion brands
Sang Vo Minh; Giang Nguyen Huong; Giang Dang Nguyen Ha - In: Cogent business & management 9 (2022) 1, pp. 1-21
of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the …This study aims to determine how social brand engagement via social media platforms will have an impact on brand equity … and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a …
Persistent link: https://www.econbiz.de/10014443646
Cover Image
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Cover Image
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Cover Image
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Cover Image
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John; Fraser, Jay R.; Nguyen, Trang Kieu - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Cover Image
Intimacy of the Russian upper middle class with luxury fashion
Peshkova, Anna; Urkmez, Taylan; Wagner, Ralf - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Cover Image
Tell me what you drink, I'll tell you who you are : status and fashion effects on consumer conformity
Lana, Jailson; Barbosa de Souza, Maria José; Lana, Jeferson - In: Journal of food products marketing : innovations in … 28 (2022) 7, pp. 295-314
Persistent link: https://www.econbiz.de/10013459987
Cover Image
Impact of sales promotion on consumer buying behavior in the apparel industry
Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15
Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...
Persistent link: https://www.econbiz.de/10014530242
Cover Image
Consumers' responses to CSR in a cross-cultural setting
Karaosman, Hakan; Morales-Alonso, Gustavo; Grijalvo, … - In: Cogent business & management 2 (2015), pp. 1-18
-based studies in the fashion and apparel industry are also scarce. Therefore, this study attempts to enlighten the subject of how … consumers from different countries respond to CSR adopted in the fashion and apparel industry. This study is based on an …
Persistent link: https://www.econbiz.de/10012036635