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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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Constitutive marketing : towards understanding brand community formation
Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
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Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
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A qualitative study of Malaysian parents' purchase intention of functional weaning foods using the theory of planned behavior
Mohamad, Hajar; Mirosa, Miranda; Bremer, Phil; Oey, … - In: Journal of food products marketing : innovations in … 25 (2019) 2, pp. 187-206
Persistent link: https://www.econbiz.de/10012243191
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Chinese consumers' perceptions of functional foods : a netnography study of foods that help the immune system recover from air pollution
Cong, Lei; Bremer, Phil; Mirosa, Miranda - In: Journal of food products marketing : innovations in … 25 (2019) 6, pp. 628-646
Persistent link: https://www.econbiz.de/10012243439
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Chinese consumers' perceptions of immune health and immune-boosting remedies including functional foods
Cong, Lei; Bremer, Phil; Kaye-Blake, William; Mirosa, … - In: Journal of food products marketing : innovations in … 26 (2020) 1, pp. 55-78
Persistent link: https://www.econbiz.de/10012243969
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Determining how Chinese consumers that purchase western food products prioritize food safety cues : a conjoint study on adult milk powder
Mirosa, Miranda; Liu, Yang; Bremer, Phil - In: Journal of food products marketing : innovations in … 26 (2020) 5, pp. 358-371
Persistent link: https://www.econbiz.de/10012244874
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10011689825