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~isPartOf:"Baltic journal of management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand origin"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Electronic Commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Brand origin
Consumer behaviour
Dienstleistungsqualität
E-grocery
Electronic Commerce
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Konsumentenverhalten
644
Advertising effects
119
Werbewirkung
119
Brand management
98
Markenführung
98
Advertising
95
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95
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83
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83
Environmental consciousness
60
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60
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49
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31
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29
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Ko, Eunju
17
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9
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8
Dens, Nathalie
6
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6
Kim, Juran
5
Mirosa, Miranda
5
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Hoffmann, Stefan
4
Islam, Tahir
4
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4
Mathur, Anil
4
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4
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4
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4
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3
Baek, Tae Hyun
3
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3
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3
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3
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3
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3
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3
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3
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3
Eisend, Martin
3
Ghaffar, Abdul
3
Hobbs, Jill E.
3
Hunt, James M.
3
Jeon, Jung Ok
3
Kim, Sang Jin
3
Kim, Wooyang
3
Koo, Dong-Mo
3
Koo, Dong-mo
3
Lee, Ki Hoon
3
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Baltic journal of management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
2,042
Journal of retailing and consumer services
1,962
International journal of consumer studies
771
International journal of hospitality management
729
Psychology & marketing
675
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
The journal of brand management : an international journal
447
The journal of product & brand management
421
Asia Pacific journal of marketing and logistics
396
European journal of marketing : EJM
373
Journal of fashion marketing and management
368
Journal of marketing research : JMR
351
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
324
Journal of marketing management : MM
319
Journal of travel and tourism marketing
319
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of marketing
311
Journal of retailing
309
International journal of retail & distribution management
306
Cogent business & management
305
Tourism management : research, policies, practice
303
Journal of marketing communications
300
Marketing letters : a journal of research in marketing
297
The international review of retail, distribution and consumer research
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
The journal of consumer marketing
288
Journal of consumer behaviour : an international research review
286
Technological forecasting & social change : an international journal
271
Journal of the Academy of Marketing Science
270
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
262
The journal of services marketing
260
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
252
Journal of hospitality marketing & management
248
Young consumers : insight and ideas for responsible marketers
243
Food policy : economics planning and politics of food and agriculture
241
Journal of food products marketing
234
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ECONIS (ZBW)
659
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659
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
4
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
5
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
6
Tell me what you drink, I'll tell you who you are : status and
fashion
effects on consumer conformity
Lana, Jailson
;
Barbosa de Souza, Maria José
;
Lana, Jeferson
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
7
,
pp. 295-314
Persistent link: https://www.econbiz.de/10013459987
Saved in:
7
The
fashion
engagement grid : understanding men's responses to
fashion
advertising
Barry, Ben
;
Phillips, Barbara J.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
Saved in:
8
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
9
Effects of co-branding on consumers' purchase intention and evaluation of apparel attritubutes
Wu, D. Gloria
;
Chalip, Laurence Hilmond
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010408237
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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