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~isPartOf:"Baltic journal of management"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Psychology & marketing"
~person:"Dens, Nathalie"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Spence, Charles"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Electronic Commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
E-grocery
Electronic Commerce
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Konsumentenverhalten
18
Advertising effects
6
Brand management
6
Markenführung
6
Werbewirkung
6
Brand image
5
Markenimage
5
Advertising
4
Brand
4
Einzelhandel
4
Werbung
4
Cognition
3
Kognition
3
Ladengestaltung
3
Product Placement
3
Product placement
3
Store design
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
brand attitude
3
Emotion
2
Marketing management
2
Marketingmanagement
2
brand placement
2
emotions
2
involvement
2
need for cognition
2
shopping intention
2
AI-enabled consumer experience
1
Apple Computer Inc.
1
Atmospherics
1
Bargeldloser Zahlungsverkehr
1
Body weight
1
Brand equity
1
Brand extension
1
Brand origin
1
Brand placement
1
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Article in journal
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19
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Language
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English
19
Author
All
Dens, Nathalie
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Spence, Charles
Ko, Eunju
18
Woodside, Arch G.
12
Kim, Kyung Hoon
9
Yi, Youjae
9
Sung, Yongjun
8
Eisend, Martin
6
Moschis, George P.
6
Smit, Edith G.
6
Chan, Eugene Y.
5
Chang, Chingching
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Kim, Juran
5
Lim, Weng Marc
5
Mathur, Anil
5
Mirosa, Miranda
5
Sauer, Nicola E.
5
Wiedmann, Klaus-Peter
5
Aiello, Gaetano
4
Bae, Joonheui
4
Baek, Tae Hyun
4
Bagozzi, Richard P.
4
Belk, Russell W.
4
Bigné Alcañiz, J. Enrique
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Choi, Yung Kyun
4
Chun, Eunha
4
Das, Gopal
4
Grewal, Dhruv
4
Guido, Gianluigi
4
Gustafsson, Anders
4
Gvili, Yaniv
4
Hüttl-Maack, Verena
4
Islam, Tahir
4
Kim, Jungkeun
4
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Published in...
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Baltic journal of management
EuroMed journal of business
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Psychology & marketing
Journal of business research : JBR
37
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
The journal of brand management : an international journal
7
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of product & brand management
3
Cogent business & management
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
more ...
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Source
All
ECONIS (ZBW)
19
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1
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10
of
19
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date (oldest first)
1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
4
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
5
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
6
Pleasure and the control of food intake : an embodied cognition approach to consumer self-regulation
Petit, Olivia
;
Basso, Frédéric
;
Merunka, Dwight
; …
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 608-619
Persistent link: https://www.econbiz.de/10011534718
Saved in:
7
Smiles over frowns : when curved lines influence product preference
Salgado-Montejo, Alejandro
;
Leon, Isabell Tapia
; …
- In:
Psychology & marketing
32
(
2015
)
7
,
pp. 771-781
Persistent link: https://www.econbiz.de/10011295602
Saved in:
8
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
9
Advertising and country-of-origin images as sources of
brand
equity and the moderating role of
brand
typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
10
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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