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~isPartOf:"Baltic journal of management"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Psychology & marketing"
~person:"Dens, Nathalie"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Electronic Commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Dienstleistungsqualität
E-grocery
Electronic Commerce
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
6
Brand management
6
Markenführung
6
Werbewirkung
6
Brand image
5
Markenimage
5
Advertising
4
Brand
4
Werbung
4
Einzelhandel
3
Product Placement
3
Product placement
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
brand attitude
3
Cognition
2
Emotion
2
Kognition
2
brand placement
2
emotions
2
involvement
2
need for cognition
2
shopping intention
2
AI-enabled consumer experience
1
Apple Computer Inc.
1
Atmospherics
1
Brand equity
1
Brand extension
1
Brand origin
1
Brand placement
1
Consumer behavior
1
Consumer engagement
1
Consumer retention
1
Country of manufacture
1
Customer satisfaction
1
Designation of origin
1
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Undetermined
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Article
7
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
7
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Language
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English
7
Author
All
Dens, Nathalie
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ko, Eunju
12
Woodside, Arch G.
6
Chun, Eunha
4
Smit, Edith G.
4
Aiello, Gaetano
3
Bernritter, Stefan F.
3
Choi, Sejung Marina
3
Darley, William K.
3
Ghaffar, Abdul
3
Grewal, Dhruv
3
Islam, Tahir
3
Kim, Kyung Hoon
3
Lennon, Sharron J.
3
Mattila, Pekka
3
Roper, Stuart
3
Sung, Yongjun
3
Vescovi, Tiziano
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Azzahro, Fatimah
2
Bauer, Brittney C.
2
Chang, Chingching
2
Checchinato, Francesca
2
Chung, Sorim
2
DelVecchio, Devon
2
Disegna, Marta
2
Esmark Jones, Carol L.
2
Grohmann, Bianca
2
Gupta, Sumeet
2
Handayani, Putu Wuri
2
Herrmann, Andreas
2
Isaksen, Katja Jezkova
2
Kim, Eun Young
2
Kim, Minjeong
2
Kincl, Tomas
2
Koo, Dong-mo
2
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Baltic journal of management
EuroMed journal of business
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Psychology & marketing
Journal of retailing and consumer services
11
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
International journal of retail & distribution management
3
International journal of consumer studies
2
Journal of promotion management : JPM
2
Cogent business & management
1
International journal of business performance management
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of service management
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
The service industries journal
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
7
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1
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7
of
7
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articles prioritized
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date (oldest first)
1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
4
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
5
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
6
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia
;
Koo, Dong-mo
;
Ribeiro, Lara
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Saved in:
7
Internet of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson
;
Loureiro, Sandra Maria Correia
;
Langaro, …
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10014380923
Saved in:
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