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Produktpositionierung
Mayer, Ralf U. - 1984
Persistent link: https://www.econbiz.de/10000087785
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Konkurrenzanalyse : Wettbewerbs- und Konkurrentenanalyse im Marketing
Rieser, Ignaz - In: Die Unternehmung : Swiss journal of business research … 43 (1989) 4, pp. 293-309
Persistent link: https://www.econbiz.de/10001068886
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Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
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Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon - In: Journal of marketing research : JMR 24 (1987) 2, pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
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Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10001040379
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Kundenorientierung und Zielgruppen-Marketing im Schweizer Incoming-Tourismus am Beispiel von St. Moritz
Danuser, Hanspeter - In: Die Unternehmung : Swiss journal of business research … 49 (1995) 6, pp. 411-416
Persistent link: https://www.econbiz.de/10001191929
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Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
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Marketing in Widerstandsmärkten : untersucht am Beispiel gentechnisch veränderter Lebensmittel
Willers, Christoph - 2007
Persistent link: https://www.econbiz.de/10013432032