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Customer satisfaction
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Paulssen, Marcel
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Betriebswirtschaftliche Diskussionsbeiträge
Die Betriebswirtschaft : DBW
5
Harvard business review : HBR
5
Consumer-brand relationships : theory and practice
4
European Journal of Marketing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Business horizons
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European journal of marketing : EJM
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Handbook of brand relationships
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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Journal of Consumer Research
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Journal of business economics : JBE
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
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MIT sloan management review
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MSI reports : working paper series
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Strong brands, strong relationships
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Cahier de recherches / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Consumer psychology in a social media world
1
Die Bank : Zeitschrift für Bankpolitik und Praxis
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Discussion paper / Forschungsschwerpunkt Arbeitsmarkt und Beschäftigung, Abteilung Wirtschaftswandel und Beschäftigung
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Discussion paper / Humboldt-Universität zu Berlin, SFB 649 Economic Risk
1
Discussion papers / Forschungsschwerpunkt Arbeitsmarkt und Beschäftigung (IIMV)
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European journal of marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
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2
Understanding consumer heterogeneity in relationship marketing response : an attachment theoretic perspective
Paulssen, Marcel
;
Fournier, Susan
-
2005
Persistent link: https://www.econbiz.de/10002720287
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3
Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10004890472
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4
Embedded business-to-business relationships
Paulssen, Marcel
-
2004
Persistent link: https://www.econbiz.de/10002129366
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5
Attachment styles in business-to-business relationships
Paulssen, Marcel
-
2004
Persistent link: https://www.econbiz.de/10002409172
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6
Attachment styles in business-to-business relationships
Paulssen, Marcel
-
2004
Persistent link: https://www.econbiz.de/10004802875
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7
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
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8
Satisfaction and repurchase behavior in a business-to-business setting : investigating the moderating effect of manufacturer, company and demographic characteristics
Paulssen, Marcel
;
Birk, Matthias M.
-
2007
Persistent link: https://www.econbiz.de/10003530366
Saved in:
9
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
-
2007
Persistent link: https://www.econbiz.de/10003530374
Saved in:
10
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10004481601
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