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~isPartOf:"Brand management ; Vol. 2"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
~type_genre:"Ratgeber"
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Brand management ; Vol. 2
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
18
Handbook of brand relationships
17
Consumer-brand relationships : theory and practice
16
Cross-cultural and critical perspectives on brands
16
Consumer culture theory
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Multichannel-Management
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Global information systems : the implications of culture for IS management
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
12
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ECONIS (ZBW)
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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2
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
3
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
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4
Brand identity and positioning
Kapferer, J. N.
-
2010
Persistent link: https://www.econbiz.de/10003924364
Saved in:
5
The effect of brand attitude and brand image on brand equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
6
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
7
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
8
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
9
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
10
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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