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~isPartOf:"Brand management ; Vol. 4"
~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Brand extension
Konsumentenverhalten
Marktforschung
Mode
Brand management
8
Consumer behaviour
8
Markenführung
8
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Lieferantenmanagement
2
Luxury goods
2
Luxusgüter
2
Supplier relationship management
2
USA
2
United States
2
B-to-B-Marketing
1
Befragung
1
Beziehungsmarketing
1
Brand architecture
1
Business-to-business marketing
1
Confucianism
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Dienstleistungssektor
1
Einzelhandel
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Handelsmarke
1
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Konfuzianismus
1
Markenarchitektur
1
Perception
1
Private consumption
1
Privater Konsum
1
Productivity
1
Produktivität
1
Präferenztheorie
1
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Reprint
Aufsatz im Buch
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English
8
Author
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Ahuvia, Aaron C.
1
Alden, Dana
1
Alpert, Frank
1
Batra, Rajeev
1
Brown, Tom
1
Dacin, Peter A.
1
Dall'Olmo Riley, Francesca
1
De Chernatony, Leslie
1
Erdem, Tülin
1
Hong, Heung-Ja
1
Kassim, Norizan M.
1
Kuhn, Kerri-Ann L.
1
Phau, Ian
1
Pope, Nigel K. Ll.
1
Prendergast, Gerard P.
1
Souiden, Nizar
1
Steenkamp, Jan-Benedict E. M.
1
Valenzuela, Ana
1
Wong, Nancy Y.
1
Zhao, Ying
1
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Brand management ; Vol. 4
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
International marketing ; Vol. 3
1
International political economy ; Vol. 5
1
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ECONIS (ZBW)
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date (oldest first)
1
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
2
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
3
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
4
The company and the product : corporate associations and consumer product responses
Brown, Tom
;
Dacin, Peter A.
-
2010
Persistent link: https://www.econbiz.de/10003922777
Saved in:
5
An application of Keller's
brand
equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
6
Personal taste and family face : luxury consumption in Confucian and Western societies
Wong, Nancy Y.
;
Ahuvia, Aaron C.
-
2010
Persistent link: https://www.econbiz.de/10003922854
Saved in:
7
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
8
Performance of store brands : a cross-country analysis of consumer store-
brand
preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
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