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What is a brand?
Blackett, Tom - In: Brands and branding, (pp. 13-25). 2004
Persistent link: https://www.econbiz.de/10002754884
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The social value of brands
Hilton, Steve - In: Brands and branding, (pp. 47-64). 2004
Persistent link: https://www.econbiz.de/10002754896
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What makes brands great
Brymer, Chuck - In: Brands and branding, (pp. 65-76). 2004
Persistent link: https://www.econbiz.de/10002754914
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Brand positioning and brand creation
Bahr Thompson, Anne - In: Brands and branding, (pp. 79-95). 2004
Persistent link: https://www.econbiz.de/10002754933
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Brand experience
Smith, Shaun - In: Brands and branding, (pp. 97-111). 2004
Persistent link: https://www.econbiz.de/10002754939
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Brand protection
Poulter, Allan - In: Brands and branding, (pp. 157-168). 2004
Persistent link: https://www.econbiz.de/10002755025
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Globalisation and brands
Ahmad, Sameena - In: Brands and branding, (pp. 171-183). 2004
Persistent link: https://www.econbiz.de/10002755062
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An alternative perspective on brands: markets and morals
Doane, Deborah - In: Brands and branding, (pp. 185-198). 2004
Persistent link: https://www.econbiz.de/10002755098
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Branding in South-East Asia
Faulkner, Kim - In: Brands and branding, (pp. 199-211). 2004
Persistent link: https://www.econbiz.de/10002755102
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The future of brands
Clifton, Rita - In: Brands and branding, (pp. 227-241). 2004
Persistent link: https://www.econbiz.de/10002755121