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Falling from media grace : telling lessons for leaders in modern times
Bishop, Derron G.; Gioia, Denny; Treviño, Linda Klebe; … - In: Business horizons 66 (2023) 5, pp. 679-690
Persistent link: https://www.econbiz.de/10014382993
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What's new about new media? : how multi-channel networks work with content creators
Gardner, Jacob; Lehnert, Kevin - In: Business horizons 59 (2016) 3, pp. 293-302
Persistent link: https://www.econbiz.de/10011488386
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Using Amazon Mechanical Turk and other compensated crowdsourcing sites
Schmidt, Gordon B.; Jettinghoff, William M. - In: Business horizons 59 (2016) 4, pp. 391-400
Persistent link: https://www.econbiz.de/10011514814
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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Using social media to report financial results
Meyer Alexander, Raquel; Gentry, James K. - In: Business horizons 57 (2014) 2, pp. 161-167
Persistent link: https://www.econbiz.de/10010358730
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Corporate communication, sustainability, and social media : it's not easy (really) being green
Reilly, Anne H.; Hynan, Katherine A. - In: Business horizons 57 (2014) 6, pp. 747-758
Persistent link: https://www.econbiz.de/10010433289
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Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara; Cabiddu, Francesca; Evaristo, … - In: Business horizons 57 (2014) 6, pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
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Stealing thunder as a crisis communication strategy in the digital age
Lee, Sang Yeal - In: Business horizons 63 (2020) 6, pp. 801-810
Persistent link: https://www.econbiz.de/10012388422