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Is dual language marketing socially responsible?
Glassman, Myron; Glassman, Aaron - In: Business horizons 60 (2017) 4, pp. 565-572
Persistent link: https://www.econbiz.de/10011707758
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Paid search : the innovation that changed the web
Laffey, Des - In: Business horizons 50 (2007) 3, pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
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Airline marketing alliances and US competition policy : does the consumer benefit?
Hemphill, Thomas A. - In: Business horizons 43 (2000) 2, pp. 17-24
Persistent link: https://www.econbiz.de/10001496424
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The rediscovery of the marketing concept
Webster, Frederick E. - In: Business horizons 31 (1988) 3, pp. 29-39
Persistent link: https://www.econbiz.de/10001062635
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From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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The marketing concept in perspective
McGee, Lynn W.; Spiro, Rosann L. - In: Business horizons 31 (1988) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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The strategic options of least-cost, differentiation, and niche
Wright, Peter - In: Business horizons 29 (1986) 2, pp. 21-26
Persistent link: https://www.econbiz.de/10003712500
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Women growing businesses: clearing the hurdles
Brush, Candida G.; Gatewood, Elizabeth J. - In: Business horizons 51 (2008) 3, pp. 175-179
Persistent link: https://www.econbiz.de/10003732729
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Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn; Paladino, Angela; Apostol, … - In: Business horizons 51 (2008) 3, pp. 181-190
Persistent link: https://www.econbiz.de/10003732732
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Auditors gone wild: the "other" problem in public accounting
Jelinek, Ronald; Jelinek, Kate - In: Business horizons 51 (2008) 3, pp. 223-233
Persistent link: https://www.econbiz.de/10003732790