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Beyond the marketing concept
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 22 (1979) 3, pp. 76-83
Persistent link: https://www.econbiz.de/10001891611
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Is it time to discard the marketing concept?
Sachs, William S.; Benson, George - In: Business horizons 21 (1978) 4, pp. 68-74
Persistent link: https://www.econbiz.de/10002735966
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Cannibalism and new product development
Kerin, Roger A. - In: Business horizons 21 (1978) 5, pp. 25-31
Persistent link: https://www.econbiz.de/10002219426
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Physical distribution : a new business revolution
Ackerman, Kenneth B. - In: Business horizons 17 (1974) 5, pp. 63-66
Persistent link: https://www.econbiz.de/10001804815
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It's all about sales
Dalton, Catherine M. - In: Business horizons 52 (2009) 3, pp. 205-207
Persistent link: https://www.econbiz.de/10003856301
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The game plan for aligning the organization
Wagner, Stephan M.; Ullrich, Kristoph K. R.; Transchel, … - In: Business horizons 57 (2014) 2, pp. 189-201
Persistent link: https://www.econbiz.de/10010358727
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The consequentiality index : the key to marketing success
Naimark, George M. - In: Business horizons 29 (1986) 1, pp. 39-40
Persistent link: https://www.econbiz.de/10003637732
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Pricing as creative marketing
Nagle, Thomas - In: Business horizons 26 (1983) 4, pp. 14-19
Persistent link: https://www.econbiz.de/10003638461
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Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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The collaborative approach to marketing
Rosenberg, Larry J.; West, James H. van - In: Business horizons 27 (1984) 6, pp. 29-35
Persistent link: https://www.econbiz.de/10003664506