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Marketing management
48
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16
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Business horizons
Journal of business research : JBR
374
SpringerLink / Bücher
294
Industrial marketing management : the international journal for industrial and high-tech firms
256
Telecommunications policy : the international journal of digital economy, data sciences and new media
219
Journal of strategic marketing
198
Europäische Hochschulschriften / 5
150
European journal of marketing : EJM
136
Journal of marketing management : MM
134
Journal of retailing and consumer services
116
Journal of the Academy of Marketing Science
116
The journal of business & industrial marketing
112
Gabler Edition Wissenschaft
111
Journal of marketing communications
110
Journal of marketing
102
NBER working paper series
101
Information economics and policy : IEP
100
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing intelligence & planning
96
Working paper / National Bureau of Economic Research, Inc.
93
Springer eBook Collection
91
NBER Working Paper
88
MPRA Paper
82
Technological forecasting & social change : an international journal
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Springer eBook Collection / Business and Economics
75
Lehrbuch
68
European research studies
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
CESifo working papers
62
The journal of brand management : an international journal
61
Jahrbuch der Absatz- und Verbrauchsforschung
58
Asia Pacific journal of marketing and logistics
56
IZA Discussion Papers
56
Economics Papers from University Paris Dauphine
55
International journal of business information systems : IJBIS
55
Journal of business ethics : JOBE
55
Discussion paper series / IZA
54
International journal of internet marketing and advertising : IJIMA
54
Journal of internet commerce
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ECONIS (ZBW)
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1
Marketing the premium product
Quelch, John A.
- In:
Business horizons
30
(
1987
)
3
,
pp. 38-45
Persistent link: https://www.econbiz.de/10001045115
Saved in:
2
Joint sales promotion : an emerging marketing tool
Varadarajan, Poondi Rajan
- In:
Business horizons
28
(
1985
)
5
,
pp. 43-49
Persistent link: https://www.econbiz.de/10001024871
Saved in:
3
Cooperative strategy in marketing
Nielsen, Richard P.
- In:
Business horizons
30
(
1987
)
4
,
pp. 61-68
Persistent link: https://www.econbiz.de/10001029056
Saved in:
4
A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
Saved in:
5
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
6
Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
Saved in:
7
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
Saved in:
8
Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
Saved in:
9
Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
10
Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
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