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Brand management
52
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Pitt, Leyland F.
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Business horizons
Journal of business research : JBR
954
The journal of brand management : an international journal
573
SpringerLink / Bücher
522
Journal of retailing and consumer services
401
The journal of product & brand management
400
Industrial marketing management : the international journal for industrial and high-tech firms
348
Journal of strategic marketing
282
European journal of marketing : EJM
239
Journal of marketing management : MM
220
Journal of marketing communications
208
Marketing intelligence & planning
188
Journal of the Academy of Marketing Science
179
Journal of marketing
170
Psychology & marketing
170
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
167
International journal of hospitality management
165
Asia Pacific journal of marketing and logistics
156
Springer eBook Collection
156
Europäische Hochschulschriften / 5
139
The journal of business & industrial marketing
137
Gabler Edition Wissenschaft
121
Marketing letters : a journal of research in marketing
119
Journal of marketing research : JMR
118
Journal of advertising research
113
Tourism management : research, policies, practice
112
Marketing : ZFP ; journal of research and management
109
Research
106
International marketing review
101
Journal of global marketing
96
Cogent business & management
95
The marketing review
95
Journal of promotion management : JPM
94
The IUP journal of brand management : IJBRM
94
International journal of internet marketing and advertising : IJIMA
92
Management science : journal of the Institute for Operations Research and the Management Sciences
92
Springer eBook Collection / Business and Economics
91
Journal of business ethics : JOBE
90
Journal of travel and tourism marketing
90
Innovatives Markenmanagement
89
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ECONIS (ZBW)
95
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1
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
2
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
3
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
Saved in:
4
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
5
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
6
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
7
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
8
Managing our "inner lawyer"
Metzger, Michael B.
- In:
Business horizons
52
(
2009
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10003859100
Saved in:
9
Global managers’ perceptions of cultural competence
Grosse, Christine Über
- In:
Business horizons
54
(
2011
)
4
,
pp. 307-314
Persistent link: https://www.econbiz.de/10009240127
Saved in:
10
Marketing the premium product
Quelch, John A.
- In:
Business horizons
30
(
1987
)
3
,
pp. 38-45
Persistent link: https://www.econbiz.de/10001045115
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