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Business horizons
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ECONIS (ZBW)
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1
Score a tweet and post a goal : social media recipes for sports stars
Korzynski, Pawel
;
Paniagua, Jordi
- In:
Business horizons
59
(
2016
)
2
,
pp. 185-192
Persistent link: https://www.econbiz.de/10011451887
Saved in:
2
Cheating and NASCAR : who's at the wheel?
Baucus, Melissa
;
Norton, William I.
;
Davis-Sramek, Beth
; …
- In:
Business horizons
51
(
2008
)
5
,
pp. 379-389
Persistent link: https://www.econbiz.de/10003766713
Saved in:
3
Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn
;
Paladino, Angela
;
Apostol, …
- In:
Business horizons
51
(
2008
)
3
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003732732
Saved in:
4
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
5
Country matters : executives weigh in on the causes and counter measures of counterfeit trade
Stumpf, Stephen A.
;
Chaudhry, Peggy E.
- In:
Business horizons
53
(
2010
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003981059
Saved in:
6
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
7
Gender stereotypes in television advertising in the Middle East : time for marketers and advertisers to step up
Khalil, Ali
;
Dhanesh, Ganga S.
- In:
Business horizons
63
(
2020
)
5
,
pp. 671-679
Persistent link: https://www.econbiz.de/10012301452
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8
Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.
;
Parent, Michael
;
Berthon, Pierre R.
; …
- In:
Business horizons
53
(
2010
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
Saved in:
9
Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
Saved in:
10
Social signaling and interorganizational relationships : lessons learned from the professional sports industry
Posthuma, Richard A.
;
Flores, Gabriela L.
;
Barlow, …
- In:
Business horizons
61
(
2018
)
4
,
pp. 521-531
Persistent link: https://www.econbiz.de/10011883564
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