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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara; Cabiddu, Francesca; Evaristo, … - In: Business horizons 57 (2014) 6, pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
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Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya; Hudson, Sarah; Jin, Gewen - In: Business horizons 61 (2018) 4, pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
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Social media analytics for enterprises : typology, methods, and processes
Lee, In - In: Business horizons 61 (2018) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10011809032
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What's new about new media? : how multi-channel networks work with content creators
Gardner, Jacob; Lehnert, Kevin - In: Business horizons 59 (2016) 3, pp. 293-302
Persistent link: https://www.econbiz.de/10011488386
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Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
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The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru; Zamudio, César; Jewell, Robert D. - In: Business horizons 66 (2023) 6, pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
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International marketing research : a global project management perspective
Young, Robert B.; Javalgi, Rajshekhar G. - In: Business horizons 50 (2007) 2, pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
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Uncovering the message from the mess of big data
Bendle, Neil T.; Wang, Xin - In: Business horizons 59 (2016) 1, pp. 115-124
Persistent link: https://www.econbiz.de/10011422876