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Business horizons
Journal of business research : JBR
464
Journal of retailing and consumer services
268
Technological forecasting & social change : an international journal
243
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
181
International journal of internet marketing and advertising : IJIMA
166
Information systems research : ISR
151
Journal of management information systems : JMIS
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
Tourism management : research, policies, practice
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
118
Industrial marketing management : the international journal for industrial and high-tech firms
95
Psychology & marketing
95
International journal of business information systems : IJBIS
93
International journal of hospitality management
93
Electronic commerce research
91
International journal of advertising : the review of marketing communications
89
Journal of marketing communications
86
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Springer eBook Collection
85
Journal of internet commerce
78
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of promotion management : innovations in planning and applied research
75
International journal of electronic marketing and retailing : IJEMR
72
Journal of travel and tourism marketing
72
Journal of marketing management : MM
71
Cogent business & management
68
The journal of brand management : an international journal
68
The journal of product & brand management
68
Journal of information & knowledge management : JIKM
67
International journal of electronic commerce : IJEC
66
International journal of technology marketing : IJTMkt
66
Journal of marketing
66
Journal of electronic commerce research : JECR
65
Journal of advertising research
63
CESifo working papers
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
94
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1
If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M.
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
Saved in:
2
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
3
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
4
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
5
The mobile shopping revolution : redefining the consumer decision process
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011809180
Saved in:
6
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
7
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
8
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
9
You’ve been tagged! (then again, maybe not) : employers and Facebook
Smith, William P.
;
Kidder, Deborah L.
- In:
Business horizons
53
(
2010
)
5
,
pp. 491-499
Persistent link: https://www.econbiz.de/10008655744
Saved in:
10
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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