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Business horizons
Journal of business research : JBR
569
SpringerLink / Bücher
368
Journal of retailing and consumer services
280
Technological forecasting & social change : an international journal
267
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Springer eBook Collection
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International journal of hospitality management
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Tourism management : research, policies, practice
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of networking and virtual organisations : IJNVO
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International journal of technology marketing : IJTMkt
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The journal of brand management : an international journal
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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1
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
2
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
3
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
4
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
5
Robust services : people or processes?
Weiss, Elliott N.
;
Goldberg, Rebecca
- In:
Business horizons
62
(
2019
)
4
,
pp. 521-527
Persistent link: https://www.econbiz.de/10012062424
Saved in:
6
Selling and sales management
Fine, Leslie M.
- In:
Business horizons
50
(
2007
)
3
,
pp. 185-191
Persistent link: https://www.econbiz.de/10003462995
Saved in:
7
Why is my sales force automation system failing?
Barker, Robert M.
;
Gohmann, Stephen F.
;
Guan, Jian
; …
- In:
Business horizons
52
(
2009
)
3
,
pp. 233-241
Persistent link: https://www.econbiz.de/10003856329
Saved in:
8
Back-propagation of user innovations : the open source compatibility edge
Hicks, Christian
;
Pachamanova, Dessislava A.
- In:
Business horizons
50
(
2007
)
4
,
pp. 315-324
Persistent link: https://www.econbiz.de/10003494749
Saved in:
9
If you can’t beat them, let them join : the development of strategies to foster consumers’ co-creative practices
Nuttavuthisit, Krittinee
- In:
Business horizons
53
(
2010
)
3
,
pp. 315-324
Persistent link: https://www.econbiz.de/10003981067
Saved in:
10
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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