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Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business horizons 53 (2010) 5, pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
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Paid search : the innovation that changed the web
Laffey, Des - In: Business horizons 50 (2007) 3, pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
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The marketing concept in perspective
McGee, Lynn W.; Spiro, Rosann L. - In: Business horizons 31 (1988) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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The bottom line : marketing and firm performance
Fine, Leslie M. - In: Business horizons 52 (2009) 3, pp. 209-214
Persistent link: https://www.econbiz.de/10003856305
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Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin; Berthon, Pierre R.; Hughes, Mine Üçok; … - In: Business horizons 58 (2015) 6, pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
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Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J. - In: Business horizons 58 (2015) 6, pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
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The secrets of secret societies : the case of wine
Hall, Daniel; Pitt, Leyland F.; Wallstrom, Asa - In: Business horizons 58 (2015) 6, pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
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Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen; Balagué, Christine - In: Business horizons 58 (2015) 3, pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
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Marketing at the base of the pyramid : perspectives for practitioners and academics
Beninger, Stefanie; Robson, Karen - In: Business horizons 58 (2015) 5, pp. 509-516
Persistent link: https://www.econbiz.de/10011349257
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It's a secret : marketing value and the denial of availability
Hannah, David; Parent, Michael; Pitt, Leyland F.; … - In: Business horizons 57 (2014) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10010243469