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International journal of production economics
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ECONIS (ZBW)
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Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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2
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
3
Strategic value curve analysis : diagnosing and improving customer value propositions
Sheehan, Norman T.
;
Bruni-Bossio, Vince
- In:
Business horizons
58
(
2015
)
3
,
pp. 317-324
Persistent link: https://www.econbiz.de/10011286504
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4
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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5
If you can’t beat them, let them join : the development of strategies to foster consumers’ co-creative practices
Nuttavuthisit, Krittinee
- In:
Business horizons
53
(
2010
)
3
,
pp. 315-324
Persistent link: https://www.econbiz.de/10003981067
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6
Rethinking customer relationships
Bettencourt, Lance A.
;
Blocker, Christopher P.
; …
- In:
Business horizons
58
(
2015
)
1
,
pp. 99-108
Persistent link: https://www.econbiz.de/10010476146
Saved in:
7
Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Rabinovich, Tamara
- In:
Business horizons
60
(
2017
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
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8
Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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9
Artificial intelligence and machine learning as business tools : a framework for diagnosing value destruction potential
Canhoto, Ana Isabel
;
Clear, Fintan
- In:
Business horizons
63
(
2020
)
2
,
pp. 183-193
Persistent link: https://www.econbiz.de/10012172052
Saved in:
10
Strategic fit : key to growing enterprise value through organizational capital
Miles, Sandra Jeanquart
;
Van Clieaf, Mark
- In:
Business horizons
60
(
2017
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10011771627
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