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Is dual language marketing socially responsible?
Glassman, Myron; Glassman, Aaron - In: Business horizons 60 (2017) 4, pp. 565-572
Persistent link: https://www.econbiz.de/10011707758
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Why pass on viral messages? : Because they connect emotionally
Dobele, Angela; Lindgreen, Adam; Beverland, Michael; … - In: Business horizons 50 (2007) 4, pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn; Faulds, David J. - In: Business horizons 52 (2009) 4, pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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Why strategy is key for successful social media sales
Lindsey-Mullikin, Joan; Borin, Norm - In: Business horizons 60 (2017) 4, pp. 473-482
Persistent link: https://www.econbiz.de/10011707720
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Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua; Zamudio, César; Jewell, Robert D. - In: Business horizons 61 (2018) 3, pp. 385-395
Persistent link: https://www.econbiz.de/10011866299
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How to brand your private labels
Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
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Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips; Dalakas, Vassilis - In: Business horizons 61 (2018) 1, pp. 157-167
Persistent link: https://www.econbiz.de/10011809010
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Crowdsourcing and brand control
Bal, Anjali S.; Weidner, Kelly; Hanna, Richard; Mills, … - In: Business horizons 60 (2017) 2, pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
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From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.; Cesareo, Ludovica; Pastore, Alberto - In: Business horizons 62 (2019) 5, pp. 663-677
Persistent link: https://www.econbiz.de/10012118527