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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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We need to talk about strategy : how to conduct effective strategic dialogue
Bourgoin, Alaric; Marchessaux, François; Bencherki, Nicolas - In: Business horizons 61 (2018) 4, pp. 587-597
Persistent link: https://www.econbiz.de/10011883626
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Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.; Baker, Colin R. - In: Business horizons 57 (2014) 3, pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
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Using social media to report financial results
Meyer Alexander, Raquel; Gentry, James K. - In: Business horizons 57 (2014) 2, pp. 161-167
Persistent link: https://www.econbiz.de/10010358730
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Exploring the effectiveness of creating regulatory fit in crisis communications : can it change perceptions of media coverage during a crisis?
Avnet, Tamar; Laufer, Daniel - In: Business horizons 58 (2015) 2, pp. 149-156
Persistent link: https://www.econbiz.de/10010497519
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The value of communication during a crisis : insights from strategic communication research
Coombs, W. Timothy - In: Business horizons 58 (2015) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10010497521
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Corporate communication, sustainability, and social media : it's not easy (really) being green
Reilly, Anne H.; Hynan, Katherine A. - In: Business horizons 57 (2014) 6, pp. 747-758
Persistent link: https://www.econbiz.de/10010433289
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Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara; Cabiddu, Francesca; Evaristo, … - In: Business horizons 57 (2014) 6, pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
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Roadmapping : (missed) opportunities to overcome strategic challenges
Siebelink, Remco; Hofman, Erwin; Halman, Johannes I. M.; … - In: Business horizons 64 (2021) 4, pp. 501-512
Persistent link: https://www.econbiz.de/10012590515