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Beziehungsmarketing
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Business horizons
Journal of business research : JBR
1,305
Journal of retailing and consumer services
824
SpringerLink / Bücher
586
The journal of brand management : an international journal
584
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
416
The journal of product & brand management
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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The journal of services marketing
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Psychology & marketing
242
The service industries journal
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The journal of business & industrial marketing
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Discussion paper series / IZA
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European journal of marketing : EJM
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Marketing intelligence & planning
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Tourism management : research, policies, practice
199
Journal of marketing
198
Asia Pacific journal of marketing and logistics
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Journal of business ethics : JOBE
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Journal of marketing management : MM
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Journal of vocational behavior
187
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
181
International journal of contemporary hospitality management
179
Journal of travel and tourism marketing
174
Cogent business & management
172
International journal of electronic customer relationship management : IJECRM
157
Journal of retailing
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European Journal of Marketing
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Gabler Edition Wissenschaft
149
Journal of marketing communications
148
Journal of hospitality marketing & management
141
Springer eBook Collection
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Marketing letters : a journal of research in marketing
129
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of Product & Brand Management
124
International journal of internet marketing and advertising : IJIMA
122
Journal of service research : JSR
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ECONIS (ZBW)
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1
Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Rabinovich, Tamara
- In:
Business horizons
60
(
2017
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
Saved in:
2
Toward a compelling customer touchpoint architecture
Dhebar, Anirudh
- In:
Business horizons
56
(
2013
)
2
,
pp. 199-205
Persistent link: https://www.econbiz.de/10009732760
Saved in:
3
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
4
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
5
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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6
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
7
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
8
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
9
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
10
Managing mergers : why people first can improve brand and IT consolidations
Jap, Sandy D.
;
Gould, A. Noel
;
Liu, Annie H.
- In:
Business horizons
60
(
2017
)
1
,
pp. 123-134
Persistent link: https://www.econbiz.de/10011771639
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