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ECONIS (ZBW)
96
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1
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
2
Flatlined : combatting the death of retail stores
Berman, Barry
- In:
Business horizons
62
(
2019
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
Saved in:
3
Identifying new product development best practice
Barczak, Gloria
;
Kahn, Kenneth B.
- In:
Business horizons
55
(
2012
)
3
,
pp. 293-305
Persistent link: https://www.econbiz.de/10009548139
Saved in:
4
Tapping the innovative business potential of innovation contests
Armisen, Albert
;
Majchrzak, Ann
- In:
Business horizons
58
(
2015
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10011300893
Saved in:
5
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan M.
- In:
Business horizons
57
(
2014
)
3
,
pp. 413-423
Persistent link: https://www.econbiz.de/10010359472
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6
Lies, damned lies, and project plans : recurring human errors that can ruin the project planning process
Pinto, Jeffrey K.
- In:
Business horizons
56
(
2013
)
5
,
pp. 643-653
Persistent link: https://www.econbiz.de/10010125812
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7
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
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8
Solving the problems of new product forecasting
Kahn, Kenneth B.
- In:
Business horizons
57
(
2014
)
5
,
pp. 607-615
Persistent link: https://www.econbiz.de/10010403074
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9
Designing a dangerous unicorn : lessons from the Theranos case
Straker, Karla
;
Peel, Sean
;
Nusem, Erez
;
Wrigley, Cara
- In:
Business horizons
64
(
2021
)
4
,
pp. 525-536
Persistent link: https://www.econbiz.de/10012590517
Saved in:
10
Design thinking for innovation : considering distinctions, fit, and use in firms
Nakata, Cheryl
- In:
Business horizons
63
(
2020
)
6
,
pp. 763-772
Persistent link: https://www.econbiz.de/10012388357
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