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Beziehungsmarketing
69
Relationship marketing
69
Brand management
52
Markenführung
52
Consumer behaviour
47
Konsumentenverhalten
47
Markenartikel
33
Brand
31
Social Web
31
Social web
31
Marketing management
26
Marketingmanagement
26
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25
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25
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25
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17
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17
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16
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13
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10
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10
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6
Complaint management
6
Corporate culture
6
Dienstleistungsqualität
6
Lieferantenmanagement
6
Service quality
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Supplier relationship management
6
Unternehmenskultur
6
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4
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135
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Pitt, Leyland F.
8
Berthon, Pierre R.
6
Campbell, Colin L.
5
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3
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3
Kohli, Chiranjeev
3
Robson, Karen
3
Sands, Sean
3
Watson, Richard T.
3
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2
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2
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2
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2
Eisingerich, Andreas B
2
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2
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2
Frank, Ronald E.
2
Gelb, Betsy D.
2
Haenlein, Michael
2
Hannah, David
2
Jap, Sandy D.
2
Jelinek, Ronald
2
Mavrommatis, Alexis
2
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2
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2
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2
Parent, Michael
2
Plangger, Kirk
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Sheehan, Norman T.
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1
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1
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1
Bahaee, Mahmood
1
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1
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1
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1
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Business horizons
Journal of business research : JBR
1,298
SpringerLink / Bücher
933
Journal of retailing and consumer services
803
The journal of brand management : an international journal
631
Industrial marketing management : the international journal for industrial and high-tech firms
594
The journal of product & brand management
408
International journal of hospitality management
351
European journal of marketing : EJM
288
Journal of strategic marketing
284
Journal of the Academy of Marketing Science
281
Journal of marketing
272
Journal of marketing management : MM
250
The journal of services marketing
250
The journal of business & industrial marketing
248
Springer eBook Collection
243
Psychology & marketing
232
The service industries journal
228
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
221
Asia Pacific journal of marketing and logistics
219
Marketing intelligence & planning
219
Journal of Food Distribution Research
208
Europäische Hochschulschriften / 5
207
Gabler Edition Wissenschaft
198
Springer eBook Collection / Business and Economics
194
Tourism management : research, policies, practice
189
Journal of marketing research : JMR
184
Journal of travel and tourism marketing
180
Cogent business & management
172
Journal of retailing
166
International journal of contemporary hospitality management
163
International journal of electronic customer relationship management : IJECRM
157
Management science : journal of the Institute for Operations Research and the Management Sciences
156
Journal of marketing communications
146
Journal of hospitality marketing & management
141
Marketing letters : a journal of research in marketing
139
Management Science
138
Marketing : ZFP ; journal of research and management
136
Research
136
Journal of advertising research
134
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ECONIS (ZBW)
139
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date (oldest first)
1
Exploring the changing role of
brand
archetypes in customer-
brand
relationships : why try to be a hero when your
brand
can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
How virtual
brand
community traces may increase fan engagement in
brand
pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
3
Building a human
brand
:
brand
anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
4
Crowdsourcing and
brand
control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
5
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
6
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
7
How to
brand
your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
8
Managing mergers : why people first can improve
brand
and IT consolidations
Jap, Sandy D.
;
Gould, A. Noel
;
Liu, Annie H.
- In:
Business horizons
60
(
2017
)
1
,
pp. 123-134
Persistent link: https://www.econbiz.de/10011771639
Saved in:
9
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
10
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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